Channel Youtube Dolewak sebagai Media Edukasi Kesehatan dalam Persepsi Penonton

Zamira, Anastasya Avelia (2025) Channel Youtube Dolewak sebagai Media Edukasi Kesehatan dalam Persepsi Penonton. Undergraduate thesis, Universitas Pembangunan Jaya.

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1. PENDAHULUAN.pdf

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2. ABSTRACT.pdf

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3. ABSTRAK.pdf

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4. DAFTAR ISI.pdf

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5. DAFTAR GAMBAR.pdf

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6. DAFTAR TABEL.pdf

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7. DAFTAR LAMPIRAN.pdf

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8. BAB 1.pdf

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9. BAB 2.pdf

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10. BAB 3.pdf

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11. BAB 4.pdf

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12. BAB 5.pdf

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13. DAFTAR PUSTAKA.pdf

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14. LAMPIRAN.pdf

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15. BERITA ACARA UNGGAH MANDIRI.pdf

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16. BUKTI LOLOS SIMILARITY.pdf

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Abstract

This study aims to describe the Dolewak YouTube channel as a health education medium, particularly regarding the human body organs, based on viewers' perceptions. This research is important considering the low level of health literacy in Indonesia. It is also compelling due to the channel’s consistency in producing educational health content and its high viewer engagement rate. The analysis focuses on how the content is packaged, the medium used, and the age characteristics of the audience.This research uses a qualitative approach under the paradigm of constructivism, with data collected through interviews with six active subscribers from four age categories: 11–20 years, 21–30 years, 31–40 years, and ≥41 years.The study yielded several key findings. First, the educational messages about the human body organs on the channel are perceived as capable of simplifying complex medical information into content that is both easy to understand and engaging. Second, the channel’s main strengths lie in its credible sources, content effectiveness, execution, visual packaging, storytelling narrative, and the choice of diction, which together succeed in capturing attention and enhancing comprehension across different age groups. Third, the channel’s content influences viewers' behavior, encouraging greater awareness of health and prompting healthier lifestyle changes.Future research could replicate this study by comparing national and international health education channels.

Item Type: Karya Tulis Ilmiah (KTI) (Undergraduate)
Uncontrolled Keywords: Edukasi Kesehatan, Persepsi, Channel YT Dolewak, Literasi Digital, Video Animasi
Subjects: H Social Sciences > HQ The family. Marriage. Woman
R Medicine > RA Public aspects of medicine
Divisions: Fakultas Humaniora dan Bisnis > Prodi Ilmu Komunikasi
Depositing User: Anastasya Avelia Zamira
Date Deposited: 24 Jul 2025 07:59
Last Modified: 24 Jul 2025 08:01
URI: http://eprints.upj.ac.id/id/eprint/11510

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