Decision-Making Styles In Online Purchase Of Cosmetic Products In Young Women

Nisrina, Imsaskia (2020) Decision-Making Styles In Online Purchase Of Cosmetic Products In Young Women. Undergraduate thesis, Universitas Pembangunan Jaya.

[img] Text
1. Cover Skripsi.pdf
Download (188kB)
[img] Text
7. Abstract.pdf
Download (204kB)
[img] Text
13. Bab 1.pdf
Download (592kB)
[img] Text
18. Daftar Pustaka.pdf
Download (559kB)

Abstract

The purposes of this study is to determine the dominant decision-making style in young women when buying cosmetic products online. This research is a quantitative study with a sample of 351 respondents. The sampling method used is non-random sampling. The instruments used in this study is the Consumer Style Inventory (CSI) which was adapted from Sproles and Kendall. The results of this study indicate that the style of Loyal to Brand, Recreational, hedonistic shopping consciousness, Novelty-fashion consciousness and Confusion from overchoice are the four most dominant styles that young women have towards purchasing cosmetic products online.

Item Type: Karya Tulis Ilmiah (KTI) (Undergraduate)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Fakultas Humaniora dan Bisnis > Prodi Psikologi
Depositing User: Mrs poppy adhelapasha
Date Deposited: 11 Feb 2021 06:52
Last Modified: 11 Feb 2021 06:52
URI: http://eprints.upj.ac.id/id/eprint/1219

Actions (login required)

View Item View Item