Logo and Visual Identity Analysis of Professional Football Clubs in Indonesia (Persib Bandung, Persija Jakarta, Sriwijaya FC and PSM Makassar)

Ratno, Suprapto (2018) Logo and Visual Identity Analysis of Professional Football Clubs in Indonesia (Persib Bandung, Persija Jakarta, Sriwijaya FC and PSM Makassar). In: AICAD'18 LANGKAWI MALAYSIA : 2nd ASIA INTERNATIONAL CONFERENCE OF ART & DESIGN. Fakulti Seni Lukis & Seni Reka UiTM Perak, Malaysia.

Text Proceeding Ratno Suprapto-AICAD-Langkawi.2018_FA-low.pdf - Published Version Download (1MB)

Abstract

Logo and Visual Identity are very important in building the values and image of the football club. Professional soccer clubs must have strong entities and visual identity to build the philosophy values of the football club according to their vision and mission. This is different from amateur football clubs that do not have strong management and philosophy like professional football clubs. The development of the football industry is now very rapid, the power of financial aspects, marketing and cultural values shifted into a combination that can build many aspects. It certainly must be supported by the application of visual identity that is integrated in the visual system on all aspects of the media. Football clubs in Indonesia have not been fully aware of the importance of logos and visual identity. The logo is still considered only as a symbol and not yet recognized as a strong visual identity and identity by some players in the football industry in Indonesia. Club values and club philosophy have not been televised with the look of modern and professional soccer philosophy. Many clubs in Indonesia are still using the logo or visual identity of local government as a logo of professional soccer club. Accordingly, the authors will make a study and analysis on the Logo and Visual Identity of professional soccer clubs in Indonesia. Keywords: Logo, Visual Identity, Visual Branding, Football

Item Type:	Prosiding
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Fakultas Teknologi dan Desain > Desain Komunikasi Visual
Depositing User:	Admin Repository
Date Deposited:	30 Sep 2020 08:22
Last Modified:	30 Sep 2020 08:22
URI:	http://eprints.upj.ac.id/id/eprint/157

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