Purwanto, Edi (2016) The Effect of Cosmopolitanism on Perceived Foreign Product and Purchase Intentions: Indonesia Case. Quality access to success, 17 (155). pp. 94-98.
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Turnitin - QAS Vol 17 No 155 2016.pdf Download (1MB) |
Abstract
The purpose of this study is to analyse: (1) the effect of consumer cosmopolitanism on perceived foreign product quality, (2) the effect of perceived foreign product quality on foreign purchase intentions, and (3) the effect of consumer cosmopolitanism on foreign purchase intentions. The design of this research is quantitative. A total 175 School of Management students at a university in Jakarta were respondents for this research. The study’s result proves that the first hypothesis was supported. Consumer cosmopolitanism has a positive and significant impact on perceived foreign product quality. The study also proves that the second hypothesis was supported, i.e. perceived foreign product quality has a positive and significant impact on foreign purchase intentions. Furthermore, the third hypothesis was supported. Consumer cosmopolitanism has a positive and significant impact on foreign purchase intentions.
| Item Type: | Artikel Jurnal/Prosiding |
|---|---|
| Uncontrolled Keywords: | Consumer cosmopolitanism, perceived product quality, purchase intentions. |
| Subjects: | A General Works > AI Indexes (General) |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Manajemen |
| Depositing User: | Admin Repository |
| Date Deposited: | 21 Oct 2022 06:33 |
| Last Modified: | 14 Nov 2023 02:02 |
| URI: | http://eprints.upj.ac.id/id/eprint/3311 |
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