Grounded Research on Business Strategy and Performance

Sriyanti, Sriyanti and Purwanto, Edi (2016) Grounded Research on Business Strategy and Performance. International Journal of Innovation and Applied Studies, 17 (4). pp. 1209-1215. ISSN 2028-9324

	Text 34. Jurnal - Grounded Research on Business Strategy and Performance.pdf Download (204kB)
	Text Turnitin - IJIAS Vol. 17 No. 4 2016.pdf Download (1MB)

Abstract

The purpose of this study is to conduct in-depth research on business strategies and performance of XYZrestaurant through grounded research as an approach study. In-depth interviews were conducted with the owner, manager,supervisor, loyalty customers, and newly visiting customers. The result of this research was a model construction thatdescribes the business strategies and performance of XYZ restaurant. Quantitative research was suggested to test the modelconstruction in future research. The originality of the research is the business strategy and performance model.

Item Type:	Artikel Jurnal/Prosiding
Uncontrolled Keywords:	shao kao, grounded research, business strategy, business performance.
Subjects:	A General Works > AI Indexes (General)
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User:	Admin Repository
Date Deposited:	24 Oct 2022 08:33
Last Modified:	14 Nov 2023 01:48
URI:	http://eprints.upj.ac.id/id/eprint/3335

Actions (login required)

View Item