Purwanto, Edi The Level of Consumer Ethnocentrism of Indonesian Consumers. The Level of Consumer Ethnocentrism of Indonesian Consumers. pp. 1-9.
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47. Prosiding - THE LEVEL OF CONSUMER ETHNOCENTRISM OF INDONESIAN CONSUMERS.pdf Download (431kB) |
Abstract
The purpose of the study is to measure level of Indonesian consumer ethnocentrism. A sampling technique of this study was non-probability sampling. A total of 243 usable questionnaires were collected from Indonesian consumers. The data collection was done from September 2015 to March 2016. The study used descriptive analyses. The result showed that the overall level of consumer ethnocentrism of Indonesian consumers was high.
| Item Type: | Artikel Jurnal/Prosiding |
|---|---|
| Subjects: | A General Works > AI Indexes (General) |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Manajemen |
| Depositing User: | Admin Repository |
| Date Deposited: | 25 Oct 2022 04:14 |
| Last Modified: | 25 Oct 2022 04:14 |
| URI: | http://eprints.upj.ac.id/id/eprint/3347 |
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