Exploring the Relationship Between Trust, Ease of Use After Purchase and Switching Re-Purchase Intention

Suleman, Dede and Sabil, Sabil and Rusiyati, Sri and Sari, Imelda and Rachmawati, Susan and Nurhayaty, Ety and Parancika, Rd Bily (2021) Exploring the Relationship Between Trust, Ease of Use After Purchase and Switching Re-Purchase Intention. International Journal of Data and Network Science (05). pp. 465-470.

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Abstract

The research conducted by this researcher intends to analyze the effect of trust and ease of use on purchase decisions and repurchase intention. The data collection method in this study uses a questionnaire with 130 consumers who have purchased at an online store. The analytical method used is descriptive analysis, and the test instrument uses SEMAMOS. in this study using four variables, thirteen dimensions and twenty-six indicators. The results show that trust and ease of use have a significant effect on buying decisions and also have a significant effect on repurchase intention, and purchase decisions have a significant and significant effect on repurchase intention. so it can be said that trust and ease of use are the entry points that make consumers start to move to the next stage, therefore online store marketers need to pay attention.

Item Type:	Artikel
Uncontrolled Keywords:	Trust, Ease Of use , Purchase Decision , Repurchase intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User:	Admin Repository
Date Deposited:	14 Feb 2023 01:49
Last Modified:	14 Feb 2023 01:49
URI:	http://eprints.upj.ac.id/id/eprint/4410

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