Determinants of Consumer Decisions in Shopping for Food Through Online Applications

Nurhayaty, Ety and Suleman, Dede and Puspasari, Aprilia and Zahra, Zahra and Herawati, Niken and Yuniarti, Puji and Rahadjeng, Indra Riyana (2021) Determinants of Consumer Decisions in Shopping for Food Through Online Applications. International Journal of Data and Network Science (05). pp. 495-500.

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Abstract

The development of promoting food products on-line through applications could be a trend within the current digital era wherever supporting facilities are unit accessible, business actors simply enter the merchandise in existing nursing through existing on-line application. Therefore, this paper aims to investigate the result of utility, simple use and trust on client getting selections. The information assortment technique during this study uses a form filled by one hundred forty shoppers from World Health Organization food who purchased mistreatment through on-line applications. The analytical technique used is descriptive analysis, and the check instrument uses AMOS. During this study, there were four variables, fourteen dimensions and twenty-eight indicators. The analysis conducted intends to investigate the result of trust usefulness and simple uses on purchase selections. The results indicated that trust was the most important and vital issue, followed by simple use and usefulness. It is often understood that buyers can use an Associate in Nursing application if they are often sure and also the application is simple to use.

Item Type:	Artikel Jurnal/Prosiding
Uncontrolled Keywords:	Usefulness shop, Ease of use shop, Trust shop, Purchase Decision, TAM
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User:	Admin Repository
Date Deposited:	14 Feb 2023 02:05
Last Modified:	14 Feb 2023 02:05
URI:	http://eprints.upj.ac.id/id/eprint/4412

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