The Effect of Decision to Purchase on Shop Fashion Product in Indonesia Mediated by Attitude to Shop

Suleman, Dede and Zuniarti, Ida and Marginingsih, Ratnawaty and Susilowati, Isnurrini Hidayat and Sari, Imelda and Sabil, Sabil and Nurhayaty, Ety (2020) The Effect of Decision to Purchase on Shop Fashion Product in Indonesia Mediated by Attitude to Shop. Management Science Letters (11). pp. 111-116.

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Abstract

This research examines the relationship between consumer attitudes and decisions. By examining the attitude forming variables, among others, usefulness, ease of use and risk which directly influence atti- tudes and the direct influence of consumer attitudes on consumer decisions. The population in this study is a large number of consumers and the amount is not known with certainty, the researchers, for the sample using a random sampling method which is part of the non-probability sampling technique with the criteria of respondents who have shopped in offline retail and online retail, over 17 years old and domiciled in Jakarta. Samples taken amounted to 160 with 32 questions for each respondent. The results show that usefulness and ease of use affect consumer attitudes. While ease of use is the most powerful variable and has the biggest contribution that influences attitude. In this research hypothesis there is one hypothesis that is rejected, namely the effect of risk on attitude attitudes, the results of the study found that risk has no effect on attitude.

Item Type:	Artikel
Uncontrolled Keywords:	Usefulness , Ease of use, Risk, Attitude and decision
Subjects:	A General Works > AI Indexes (General)
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User:	Admin Repository
Date Deposited:	14 Feb 2023 03:33
Last Modified:	17 Feb 2023 01:47
URI:	http://eprints.upj.ac.id/id/eprint/4415

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