How Enjoyment, Trust in Intention When Choosing a Shopping Place

Rusiyati, Sri and Suleman, Dede and Riftiasari, Dinar and Suharyadi, Dedi and Marwansyah, Sofyan and Sabil, Sabil (2021) How Enjoyment, Trust in Intention When Choosing a Shopping Place. Dinasti International Journal of Management Science, 2 (4). pp. 551-560. ISSN 2686-522X

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Abstract

The importance of analyzing the relationship between enjoyment and trust in consumer buying interest before making shopping decisions. This study used a sampling quota sampling technique with a survey method with a total sample size of 100 respondents from the city of Jakarta with the criteria for respondents who were over 20 years old. The results of the study indicate that enjoyment and trust influence consumer purchase orders. Therefore, a good marketer must build these two factors in the place of shopping because they can trigger requests to buy and later become a stimulus in purchasing decisions.

Item Type:	Artikel Jurnal/Prosiding
Uncontrolled Keywords:	Enjoyment, Trust and Intention
Subjects:	A General Works > AI Indexes (General)
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User:	Admin Repository
Date Deposited:	14 Feb 2023 07:14
Last Modified:	14 Feb 2023 07:14
URI:	http://eprints.upj.ac.id/id/eprint/4419

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