Zahra, Zahra and Suleman, Dede and Wuryanto, Anus and Styaningrum, Etik Dwi and Rini, Ratih Setyo and Suhendra, Asep Dony and Supriatin, Supriatin and Setiawan, Adi Chandra (2022) Study of Impulse Buying Behavior on Interest in Using Paylater Facilities in the Marketplace with Celebrity Endorsers as Mediations. INTERNATIONAL JOURNAL OF SOCIAL AND MANAGEMENT STUDIES (IJOSMAS), 3 (6). pp. 86-91. ISSN 2775-0809
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Abstract
The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable.
| Item Type: | Artikel |
|---|---|
| Uncontrolled Keywords: | impulsive buying behavior, celebrity endorser, interest, paylater |
| Subjects: | A General Works > AI Indexes (General) |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Manajemen |
| Depositing User: | Admin Repository |
| Date Deposited: | 15 Feb 2023 06:59 |
| Last Modified: | 15 Feb 2023 06:59 |
| URI: | http://eprints.upj.ac.id/id/eprint/4427 |
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