Advancement of Folktale Tourism by Folktale Reconstruction: A Proposed Model Focused on Indonesia and Japan

Citraningtyas, Clara Evi and Darminto, Karina Viella (2020) Advancement of Folktale Tourism by Folktale Reconstruction: A Proposed Model Focused on Indonesia and Japan. Asian Journal of Arts, Culture and Tourism, 01 (02). pp. 1-8. ISSN 2710-5830

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Abstract

Folktales have a strong impact on their readers, and folktale tourism tends to legitimize more effectively the meanings to be passed on to the public. This research explores folktales that are used as tourist destinations in Indonesia and Japan. Some of the traditional folktales, however, are not entirely representative of the present wisdom, nor do they contain positive messages. The reconstruction version is thus proposed. Sixty-nine respondents from Indonesia and Japan are surveyed for their preferred folktale version that they think is beneficial to the public. In line with previous studies, the findings indicate that young readers highly prefer to use the reconstruction version of the folktale rather than the traditional one, because it is perceived to be more positive. This sees the urgency to reconstruct the traditional folktales to be used at tourism sites. The use of folktales containing more positive values is necessary for the advancement and positive promotion of folktale tourism and thus for the enhancement of the standard of folktale tourism.

Item Type:	Artikel
Uncontrolled Keywords:	Folktale tourism, folktale reconstruction, folktale
Subjects:	A General Works > AI Indexes (General)
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Ilmu Komunikasi
Depositing User:	Admin Repository
Date Deposited:	20 Feb 2023 07:32
Last Modified:	20 Feb 2023 07:32
URI:	http://eprints.upj.ac.id/id/eprint/4458

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