The Influnce of Product Quality, Price and Promotion on Le Minerale Brand Drinking Water

Putri, Fadila Hardika and Febriyantoro, Mohamad Trio and Zulkifli, Zulkifli and Suleman, Dede and Saputra, Fendi and Suyoto, Totok The Influnce of Product Quality, Price and Promotion on Le Minerale Brand Drinking Water. Journal of Industrial Engineering & Management Research, 3 (6). pp. 250-258. ISSN 2722-8878

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Abstract

This study aims to determine the effect of product quality, price, and promotion on purchasing decisions of Le Minerale brand bottled drinking water). This type of research is quantitative research. The subjects of this research are consumers who buy Le Minerale products. Primary data was obtained from a questionnaire with 108 respondents using the Google form. Then the collected data will be analyzed using multiple linear regression with the help of SPSS 23. The results of this study can be concluded based on the t test that each variable is product quality (X¹), price (X²), and promotion (X³) have a positive and significant effect, thus influencing the purchasing decision (Y)

Item Type:	Artikel Jurnal/Prosiding
Uncontrolled Keywords:	Product Quality, Price, Promotion, Purchasing Decisions.
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Universitas Pembangunan Jaya
Depositing User:	Alexandro Andika
Date Deposited:	12 Apr 2023 01:46
Last Modified:	12 Apr 2023 01:46
URI:	http://eprints.upj.ac.id/id/eprint/4737

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