SME’S Green Entrepreneurial Intellectual Capital

Dwianika, Agustine and Gunawan, Juniati (2020) SME’S Green Entrepreneurial Intellectual Capital. International Journal of Business, Economics and Law, 23 (1). pp. 322-332. ISSN N 2289-1552

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Small and medium enterprises (SMEs) face this competitive condition, which requires proper management of intellectual capital to support strategic competition, so that they can compete with other companies. Currently environmental awareness has become a global issue. So that SMEs should also follow suit by placing appropriate intellectual capital that has good environmental awareness. So that SME’s can not only survive national competition but can sustain global markets. This study aims to investigate the moderating effect of SME’s green entrepreneurial intellectual capital on performance. Especially for 100 SME’s in Tangerang in several clusters. This research is an action research, the data used are primary and secondary data obtained through surveys and interviews with owners, completely by focus groups to explore information on financial data needs systems. The results show that it is proven that green entrepreneurial intellectual capital can increase the influence of business strategies on the performance of SME’s. The results of this study can be used as a reference for MSME players in determining business strategy models that adopt green entrepreneurial intellectual capital to maintain the sustainability of the business.

Item Type: Artikel
Uncontrolled Keywords: Financial Performance, GCG, Culture, Business Strategy, Green Entrepreneurial Intellectual Capital, and SMEs.
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Universitas Pembangunan Jaya
Depositing User: Alexandro Andika
Date Deposited: 03 May 2023 03:30
Last Modified: 03 May 2023 03:30

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