Shafwan, Shafwan and Apriani, Ari and Aslami, Nuri (2021) Application of the Technology Acceptance Model (TAM) on Post-pandemic SMEs by Adapting to the Marketplace. In: Application of the Technology Acceptance Model (TAM) on Post-pandemic SMEs by Adapting to the Marketplace. TSBEC, Yogyakarta, pp. 1-100. (In Press)
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The Effect of Indonesian Digital Service Tax, Financial.pdf Download (1MB) |
Abstract
The Covid-19 pandemic has had a tremendous impact on economic growth in Indonesia, where this pandemic caused 63.9% of SMEs to experience a decrease in turnover of more than 30%, and only 3.8% of MSMEs to experience an increase in turnover. Steps taken by SMEs actors to reduce the impact of the COVID-19 pandemic include reducing the production of goods/services, reducing working hours and the number of employees, as well as sales and marketing channels. However, some SMEs actors have taken steps to add sales and marketing channels, namely utilizing digital technology as a medium to survive in the midst of a pandemic. Around 80.6% of SMEs benefit from digital sales and marketing to keep running their business during the pandemic. This research focuses on marketplace consumers who make transactions at Shopee and Tokopedia. This study aims to provide an overview of online shopping interest in consumers through the marketplace, which of course with the use of sales channels with marketplaces can increase sales turnover of SMEs actors. SMEs actors need to take advantage of the marketplace as a means of selling and marketing in the midst of the COVID-19 virus pandemic, because the marketplace plays an important role in attracting consumers, because there are many promotional programs such as delivery, cash back and discounts. SMEs actors consider the marketplace important for sales because the transactions are safe and easy to use (user friendly). The results of this study are expected to later be a contribution for SMEs actors to use the right strategy so that consumer intentions to shop at online stores increase.
| Item Type: | Prosiding |
|---|---|
| Uncontrolled Keywords: | Interest in Online Shopping, Marketplace, SMEs, TAM, Adaptation, Post Pandemic |
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Depositing User: | Alexandro Andika |
| Date Deposited: | 06 Oct 2023 08:41 |
| Last Modified: | 06 Oct 2023 08:41 |
| URI: | http://eprints.upj.ac.id/id/eprint/5581 |
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