Traffic Accident Prevention Through Acceptance of Advanced Driver Assistance System (ADAS) among Urban People

Purwanto, Edi and Suleman, Dede and Sjarief, Rachman and Sri, Dewi and Juliansyah, Muhammad Daffa and Trisandri, Muhammad Iqbal Revilliano (2023) Traffic Accident Prevention Through Acceptance of Advanced Driver Assistance System (ADAS) among Urban People. Journal Européen des Systèmes Automatisés, 56 (3). pp. 393-502.

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Abstract

Lead Indonesia's accident cases are caused mainly by human error, which can be reduced by implementing an Advanced Driver Assistance System (ADAS) technology. Protection motivation and acceptance of technology are generally a concern for drivers adopting ADAS. Therefore, this research aims to build a model of the Combined Protection Motivation Theory and Unified Theory of Acceptance and Use of Technology (C-PMTUTAUT) to determine the factors that encourage drivers and owner-drivers' interest in using the ADAS. This research method applies quantitative research to a population of automotive users in Jakarta and Tangerang. A survey was conducted with a sample of 220 automotive users in Jakarta and Tangerang. Determination of the sample using the convenience sampling method and the samples collected and used were 220 samples. The data is then processed using Smart-PLS. The research results prove that perceived vulnerability affects the positive attitude of automotive users to use ADAS, likewise, with the performance expectancy and effort expectancy variables. Furthermore, the study's results also prove that attitude significantly affects the intention of automotive users to add ADAS features to their vehicles. The research results prove that the perceived vulnerability is proven to positively and significantly affect attitudes to ADAS. Likewise, the effect of performance expectancy on attitude toward ADAS is proven to be positive and significant. The effort expectancy also positively and significantly affects the attitude toward ADAS. One factor that has yet to be proven to be a concerned driver is severity because the perceived severity has not been proven to influence attitudes toward ADAS significantly. Then, the attitude positively and significantly affects the intention to use ADAS. The findings of this study have important practical implications for policymakers, car manufacturers, and technology developers working on ADAS. Policymakers can promote awareness, education and implement incentives. Car manufacturers can enhance perceived vulnerability, improve performance expectancy, and simplify the user experience. Technology developers can emphasize usability and address concerns about severity.

Item Type:	Artikel Jurnal/Prosiding
Uncontrolled Keywords:	ADAS, technology acceptance, attitude, UTAUT, PMT
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Universitas Pembangunan Jaya
Depositing User:	Admin Repository
Date Deposited:	09 Aug 2023 03:47
Last Modified:	14 Nov 2023 01:55
URI:	http://eprints.upj.ac.id/id/eprint/6825

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