Adinda, Ayu Oktriani (2024) Aktivitas Banquet Event sebagai Bagian dari Departemen Pemasaran dalam Menangani Acara di KIlo Jakarta. Undergraduate thesis, Universitas Pembangunan Jaya.
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Abstract
The professional internship is a mandatory course for undergraduate students, providing an understanding of real-world work processes. The main goal of this program is to enable students to apply the knowledge acquired during their studies at Universitas Pembangunan Jaya in real situations. The intern carried out their professional internship at PT Swillfam Emas Katulistiwa and was assigned to one of its outlets, Kilo Jakarta, as part of the marketing department that focuses on banquet requests. The intern’s tasks involved managing banquet events at Kilo Jakarta from start to finish, with a focus on strategies to ensure event success and guest satisfaction. Through direct observation during the internship, it was found that collaboration between the marketing department and operational departments, such as service and kitchen, plays a significant role in creating a positive experience for guests.
| Item Type: | Karya Tulis Ilmiah (KTI) (Undergraduate) |
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| Uncontrolled Keywords: | Marketing Management, Banquet Demand, Marketing Strategies |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Manajemen |
| Depositing User: | Adinda Ayu Oktriani |
| Date Deposited: | 17 Dec 2024 04:19 |
| Last Modified: | 17 Dec 2024 04:20 |
| URI: | http://eprints.upj.ac.id/id/eprint/9793 |
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