Items where Author is "Kuspriyono, Taat"
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Suleman, Dede and Zuniarti, Ida and Marwansyah, Sofyan and Kuspriyono, Taat and Riftiasari, Dinar and Rusiyati, Sri and Suharyadi, Dedi and Ariawan, Joko The Effect of Product Innovation on Samsung Smartphone Product Purchase Decisions Through Brand Equity as Intervening Variables in the Tokopedia Marketplace. Journal of Industrial Engineering & Management Research, 4 (5). pp. 188-203. ISSN 2722-8878