Items where Author is "Purnandika, Rona Ayudia"
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Purnandika, Rona Ayudia (2024) Pengaruh Brand Ambassador dan Electronic Word of Mouth terhadap Keputusan Pembelian (Studi Kasus pada Konsumen Produk Somethinc di Tangerang Selatan). Undergraduate thesis, Universitas Pembangunan Jaya.
Purnandika, Rona Ayudia (2024) Aktivitas Kerja Profesi pada Unit Corporate Communication Digital Media di PT Telkom Indonesia (Persero) Tbk. Undergraduate thesis, Universitas Pembangunan Jaya.
Purnandika, Rona Ayudia and Febriyantoro, Mohamad Trio and Zulkifli, Zulkifli and Suleman, Dede and Saputra, Fendi and Suyoto, Yohanes Totok (2022) The Influence of Brand Ambassador, Brand Personality, and Korean Wave on Purchase Decisions of Somethinc. International Journal Multidisciplinary Science, 1 (3). pp. 16-24. ISSN 2963-7821