Nurwahyudi, Putri (2025) Pengaruh Celebrity Worship terhadap Impulsive Buying dengan Moderasi Jenis Kelamin pada Generasi Z Penggemar K-POP. Undergraduate thesis, Universitas Pembangunan Jaya.
![[img]](https://eprints.upj.ac.id/style/images/fileicons/text.png) |
Text
1. PENDAHULUAN.pdf Download (511kB) |
|
Text
2. ABSTRACT.pdf Download (492kB) |
|
Text
3. ABSTRAK.pdf Download (575kB) |
|
Text
4. DAFTAR ISI.pdf Download (651kB) |
|
Text
5. DAFTAR GAMBAR.pdf Download (416kB) |
|
Text
6. DAFTAR TABEL.pdf Download (436kB) |
|
Text
7. DAFTAR LAMPIRAN.pdf Download (195kB) |
|
Text
8. BAB 1.pdf Download (854kB) |
|
Text
9. BAB 2.pdf Download (935kB) |
|
Text
10. BAB 3.pdf Download (908kB) |
|
Text
11. BAB 4.pdf Download (889kB) |
|
Text
12. BAB 5.pdf Download (587kB) |
|
Text
13. DAFTAR PUSTAKA.pdf Download (638kB) |
|
Text
14. LAMPIRAN.pdf Download (1MB) |
|
Text
15. BERITA ACARA UNGGAH MANDIRI.pdf Download (325kB) |
|
Text
16. BUKTI LOLOS SIMILARITY.pdf Download (722kB) |
Abstract
Generation Z is currently the most dominant K-Pop fan in Indonesia and uses k-Pop as a way of self-healing to cope with their sadness and motivation in their daily lives. K-Pop fans are increasing from both women and men in Generation Z. When individuals have deep feelings for idols, they will have a tendency to do impulsive buying on their idol merchandise. Therefore, this study was conducted to determine how celebrity worship affects impulsive buying with gender moderation in Generation Z K-Pop fans. This study has 386 subjects who are Generation Z and have bought K-Pop merchandise. The measuring instruments used are Impulsive Buying Tedency Scale (IBTS) and Celebrity Worship Scale (CAS) with quantitative research methods. Researchers used logistic regression hypothesis testing in testing the hypothesis. This study resulted in no difference between men and women, but significantly the influence of celebrity worship on impulsive buying positively. There is also a significant influence of Generation Z K-Pop fans' purchase frequency on impulsive buying.
| Item Type: | Karya Tulis Ilmiah (KTI) (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Generasi Z, Impuslive Buying, Celebrity Worship, Jenis Kelamin |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Psikologi |
| Depositing User: | Putri Nurwahyudi |
| Date Deposited: | 25 Jul 2025 02:42 |
| Last Modified: | 25 Jul 2025 02:43 |
| URI: | http://eprints.upj.ac.id/id/eprint/11345 |
Actions (login required)
 |
View Item |