(KP) - COPYWRITING ACTIVITIES IN AUDIENCE DEVELOPMENT DIVISION OF IDN MEDIA

Bayu, Aditya Suryanto (2018) (KP) - COPYWRITING ACTIVITIES IN AUDIENCE DEVELOPMENT DIVISION OF IDN MEDIA. Other thesis, Universitas Pembangunan Jaya.

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Abstract

During working as an internship staff in audience delevopment division of IDN media, Intern had the opportunity to be a copywriter in SEO team whose in charge to write articles uploaded to Private Blog Network (PBN) and online forum as well. In case on writing articles, there are steps which Intern have to follow such as learn about format and provisions in website articles, blog operating such as Wordpress and Blogspot, write and determine the title, pictures and videos to make interesting articles. Intern also had the opportunity to learn about digital marketing strategies, namely, Search Engine Optimatization (SEO). In this strategies, Intern has in charge to do a keyword researching, on-page optimatizationing, off-page optimizationing and make an evaluation one of SEO process. In three months as an internship staff, intern have a lot of new knowledge about copywriting in digital media, digital marketing strategies, and also the SEO process in media digital. Keywords: copywriter, digital marketing, search engine optimization

Item Type:	Karya Tulis Ilmiah (KTI) (Other)
Subjects:	H Social Sciences > HE Transportation and Communications
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Ilmu Komunikasi
Depositing User:	Mrs Talitha E. Antyesti
Date Deposited:	19 Oct 2020 08:07
Last Modified:	19 Oct 2020 08:07
URI:	http://eprints.upj.ac.id/id/eprint/717

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