Febriah, Intan (2023) Pengaruh Live Video Streaming Tiktok, Potongan Harga, dan Gratis Ongkir terhadap Keputusan Pembelian pada Tiktok Shop Official Skintific. Undergraduate thesis, Universitas Pembangunan Jaya.
![[img]](https://eprints.upj.ac.id/style/images/fileicons/text.png) |
Text
Pendahuluan.pdf Download (518kB) |
|
Text
Abstract.pdf Download (109kB) |
|
Text
Abstrak.pdf Download (107kB) |
|
Text
Daftar Isi.pdf Download (117kB) |
|
Text
Daftar Gambar.pdf Download (27kB) |
|
Text
Daftar Tabel.pdf Download (45kB) |
|
Text
Daftar Lampiran.pdf Download (106kB) |
|
Text
BAB I.pdf Download (327kB) |
|
Text
BAB II.pdf Download (248kB) |
|
Text
BAB III.pdf Download (235kB) |
|
Text
BAB IV.pdf Download (473kB) |
|
Text
BAB V.pdf Download (112kB) |
|
Text
Daftar Pustaka.pdf Download (253kB) |
|
Text
Lampiran.pdf Download (2MB) |
|
Text
Berita Acara Unggah Mandiri.pdf Download (360kB) |
|
Text
Bukti Lolos Plagiarisme.pdf Download (556kB) |
Abstract
The purpose of this study was to determine the effect of live video streaming on Tiktok, discounted prices, and free shipping on online purchasing decisions. The population of this study is Skintific product users in DKI Jakarta who buy products on the Tiktok live platform. The sampling method used was purposive sampling. The samples obtained were 136 respondents. Based on the results of this study it was found that Tiktok live video streaming and free shipping have a positive and significant effect on purchasing decisions. Meanwhile, price discounts have no effect on purchasing decisions. The results of this study can be used by related sellers as a consideration for increasing sales through increasing consumer purchasing decisions.
| Item Type: | Karya Tulis Ilmiah (KTI) (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | live video streaming Tiktok, potongan harga, gratis ongkir, keputusan pembelian |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Manajemen |
| Depositing User: | Intan Febriah |
| Date Deposited: | 18 Jul 2024 08:26 |
| Last Modified: | 18 Jul 2024 08:27 |
| URI: | http://eprints.upj.ac.id/id/eprint/8885 |
Actions (login required)
 |
View Item |