Rini, Enny Prasetio (2024) The Influence of Prices and Promotions on Purchasing Decisions at Traveloka. Undergraduate thesis, Universitas Pembangunan Jaya.
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Abstract
This research aims to analyze the influencing factors in it determine the purchasing decisions of the South Tangerang Community regarding the use of Traveloka products. The factors included in the research include price and promotion. This research applies a quantitative descriptive approach with a survey method, carried out by boldly distributing questionnaires to people living in South Tangerang who have made purchases or orders through Traveloka. Researchers use a quantitative research approach using regression research methods. The results of this research state that the price variable has a positive and significant effect on purchasing decisions, and the promotion variable has a positive and significant effect on purchasing decisions. Keywords: Price, Promotion, Purchase Decision, Marketing Management.
| Item Type: | Karya Tulis Ilmiah (KTI) (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Harga, Promosi, Keputusan Pembelian, Manajemen Pemasaran |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Manajemen |
| Depositing User: | Enny Prasetio Rini |
| Date Deposited: | 22 Jan 2025 04:46 |
| Last Modified: | 22 Jan 2025 04:46 |
| URI: | http://eprints.upj.ac.id/id/eprint/10355 |
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