Sholeha, Sabina Siti (2025) Pengaruh Green Perceived Value dan Social Value terhadap Green Purchase Intention melalui Mediasi Green Trust pada Motor Listrik. Undergraduate thesis, Universitas Pembangunan Jaya.
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Abstract
This study aims to analyze the influence of green perceived value and social value on green purchase intention with green trust as a mediating variable in electric motorcycle products. A quantitative approach was used with purposive sampling involving 130 respondents in South Tangerang. Data were analyzed using Structural Equation Modeling based on Partial Least Square (SEM-PLS) with the help of SmartPLS 4.0 software. The results show that both green perceived value and social value have a significant effect on green trust, and both also significantly influence green purchase intention. Green trust also has a significant effect on green purchase intention and is proven to mediate the relationship between green perceived value and social value toward green purchase intention.
| Item Type: | Karya Tulis Ilmiah (KTI) (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Green Perceived Value, Social Value, Green Trust, Green Purchase Intention, Motor Listrik |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications H Social Sciences > HF Commerce Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Manajemen |
| Depositing User: | Sabina Siti Sholeha |
| Date Deposited: | 22 Jul 2025 03:26 |
| Last Modified: | 22 Jul 2025 03:27 |
| URI: | http://eprints.upj.ac.id/id/eprint/11293 |
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