Fauzan, Muhammad Ichsan (2025) Pengemasan Konten Politik pada Akun Media Sosial Anggota DPR dari Kalangan Artis (Analisis Isi Kuantitatif pada Akun Instagram @bramastavrl dan @melly_goeslaw Periode Oktober 2024 – Maret 2025). Undergraduate thesis, Universitas Pembangunan Jaya.
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1. PENDAHULUAN.pdf Download (296kB) |
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2. ABSTRACT.pdf Download (210kB) |
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3. ABSTRAK.pdf Download (201kB) |
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4. DAFTAR ISI.pdf Download (216kB) |
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5. DAFTAR GAMBAR.pdf Download (223kB) |
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6. DAFTAR TABEL.pdf Download (219kB) |
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7. DAFTAR LAMPIRAN.pdf Download (215kB) |
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8. BAB 1.pdf Download (428kB) |
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9. BAB 2.pdf Download (477kB) |
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10. BAB 3.pdf Download (397kB) |
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11. BAB 4.pdf Download (1MB) |
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12. BAB 5.pdf Download (211kB) |
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13. DAFTAR PUSTAKA.pdf Download (246kB) |
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14. LAMPIRAN.pdf Download (11MB) |
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15. BERITA ACARA UNGGAH MANDIRI.pdf Download (294kB) |
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16. BUKTI LOLOS SIMILARITY.pdf Download (1MB) |
Abstract
This study aims to analyze the packaging of political content on Instagram social media by two members of the House of Representatives who come from celebrity circles, namely Verrel Bramasta and Melly Goeslaw, during the period October 1, 2024 to March 31, 2025. Both represent two different generational categories, Verrel as part of the millennial generation and Melly from the X generation. Through a quantitative content analysis approach to measure content themes, forms of content presentation, and forms of political messages conveyed in uploads. The results of the analysis of 144 Instagram posts of Verrell Bramasta and Melly Goeslaw show similarities in message themes, especially on legislative activities and performance. However, both have different visual approaches. Verrell more often uses selfies and close-up videos for a personal impression, while Melly relies on wide shots to show collective interactions. Content is dominated by informative and promotional messages, with little direct interaction. This suggests that their use of Instagram tends to be one-way, focusing on image reinforcement and the delivery of a political agenda.
| Item Type: | Karya Tulis Ilmiah (KTI) (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | : Komunikasi Politik, Instagram, Artis-Politisi, DPR |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Fakultas Humaniora dan Bisnis > Prodi Ilmu Komunikasi |
| Depositing User: | Muhammad Ichsan Fauzan |
| Date Deposited: | 29 Jul 2025 03:57 |
| Last Modified: | 29 Jul 2025 04:00 |
| URI: | http://eprints.upj.ac.id/id/eprint/11596 |
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