Pengaruh Customer Relationship Marketing Komitmen dan Komunikasi terhadap Loyalitas Pelanggan Scarlett Whitening di Kota Tangerang Selatan

Sari, Risa Novia Pratama (2023) Pengaruh Customer Relationship Marketing Komitmen dan Komunikasi terhadap Loyalitas Pelanggan Scarlett Whitening di Kota Tangerang Selatan. Undergraduate thesis, Universitas Pembangunan Jaya.

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Abstract.pdf
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Daftar Isi.pdf
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Daftar Daftar Tabel.pdf
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Daftar Lampiran.pdf
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Abstract

This research is motivated by communication in the retail business which is low in terms of service from employees to customers. This affects the decline in customer satisfaction and causes customer loyalty to be at a very low level. The research aims to find out and analyze how significant the influence of Commitment (X1) and Communication (X2) is on Customer Loyalty (Y). The research was carried out in October-November 2022 in the city of South Tangerang. The research method used in this research is quantitative using a questionnaire filled in directly by Scarlett Whitening users with a population of 19,920 people and a sample of 111 people calculated using descriptive (demographic) tests, data instrument tests, validity and reliability tests, assumption tests classical test, normality test, multicollinearity, multiple linear analysis, hypothesis test, coefficient of determination test (R-square - adjusted R-square), F test (anova), t test (coeffients) were carried out in this research using data processed using the program SPSS (Statistical Product and Service Solution) version 16.0. The results of this research show that Commitment has a significant influence on Customer Loyalty, Communication has a significant influence on Customer Loyalty, and Satisfaction has a significant influence. Thus, this research shows that Commitment and Communication have a significant effect on Customer Loyalty. Keywords: Commitment, Communication and Customer Loyalty.

Item Type: Karya Tulis Ilmiah (KTI) (Undergraduate)
Uncontrolled Keywords: Keywords: Commitment, Communication and Customer Loyalty.
Subjects: A General Works > AZ History of Scholarship The Humanities
H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User: Risa Novia Pratama
Date Deposited: 23 Jan 2024 03:11
Last Modified: 23 Jan 2024 03:11
URI: http://eprints.upj.ac.id/id/eprint/7488

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