Perancangan Kampanye menggunakan Film Pendek “Sunyi” sebagai Media Awareness tentang Stigma Skizofrenia di Masyarakat

Ananda, Shabira (2025) Perancangan Kampanye menggunakan Film Pendek “Sunyi” sebagai Media Awareness tentang Stigma Skizofrenia di Masyarakat. Undergraduate thesis, Universitas Pembangunan Jaya.

[img] Text
Pendahuluan_edited.pdf

Download (1MB)
[img] Text
02. Abstract.pdf

Download (239kB)
[img] Text
03. Abstrak.pdf

Download (245kB)
[img] Text
04. Daftar Isi.pdf

Download (279kB)
[img] Text
05. Daftar Gambar.pdf

Download (206kB)
[img] Text
06. Daftar Tabel.pdf

Download (184kB)
[img] Text
07. Daftar Lampiran.pdf

Download (184kB)
[img] Text
08. Bab 1.pdf

Download (321kB)
[img] Text
09. Bab 2.pdf

Download (374kB)
[img] Text
10. Bab 3.pdf

Download (953kB)
[img] Text
11. Bab 4.pdf

Download (1MB)
[img] Text
12. Bab 5.pdf

Download (268kB)
[img] Text
13. Daftar Pustaka.pdf

Download (227kB)
[img] Text
14. Lampiran.pdf

Download (5MB)
[img] Text
15. Berita Acara Unggah Mandiri.pdf

Download (312kB)
[img] Text
16. Bukti Lolos Plagiarisme.pdf

Download (821kB)

Abstract

DESIGNING A CAMPAIGN USING SHORT MOVIE “SUNYI” AS AN AWARENESS MEDIA ON THE STIGMA OF SCHIZOPHRENIA IN SOCIETY Shabira Ananda.1), Tommi.2) 1) Student of Visual Communication Design, Universitas Pembangunan Jaya 2) Lecturer of Visual Communication Design, Universitas Pembangunan Jaya Stigma against schizophrenia often leads to sufferers feeling isolated and misunderstood by society. This research aims to reduce the stigma of schizophrenia by designing short films as awareness media equipped with campaign strategies. The research method used is qualitative, with techniques including interviews, observations, and literature studies on schizophrenia and social stigma. The story in the film depicts the struggles of a person with schizophrenia as they try to face the stigma from those around them. This research shows that short films can be an effective tool for conveying messages about the importance of proper understanding of schizophrenia and reducing social stigma. The results indicate that the film "Sunyi" can create a profound emotional impact on the audience, particularly the younger generation, by encouraging them to better understand and reduce the stigma against people with schizophrenia. Key words: 1st Schizophrenia, 2nd Stigma, 3rd Short Film References : Publication Years : 2025

Item Type: Karya Tulis Ilmiah (KTI) (Undergraduate)
Uncontrolled Keywords: Skizofrenia, Stigma, Film Pendek, Kampanye
Subjects: L Education > L Education (General)
N Fine Arts > NX Arts in general
Q Science > QP Physiology
Divisions: Fakultas Teknologi dan Desain > Desain Komunikasi Visual
Depositing User: Shabira Ananda
Date Deposited: 29 Jul 2025 04:53
Last Modified: 29 Jul 2025 04:55
URI: http://eprints.upj.ac.id/id/eprint/11458

Actions (login required)

View Item View Item