Iklan Layanan Masyarakat sebagai Media untuk Meningkatkan Kesadaran akan Bahaya Judi Online (Video Edukasi Bagi Warga Sekitar Kelurahan Pamulang Barat)

Yulianti, Dhiva Nadiya (2025) Iklan Layanan Masyarakat sebagai Media untuk Meningkatkan Kesadaran akan Bahaya Judi Online (Video Edukasi Bagi Warga Sekitar Kelurahan Pamulang Barat). Undergraduate thesis, Universitas Pembangunan Jaya.

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1. PENDAHULUAN.pdf
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2. ABSTRACT.pdf
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3. ABSTRAK.pdf
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4. DAFTAR ISI.pdf
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5. DAFTAR GAMBAR.pdf
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6. DAFTAR TABEL.pdf
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7. DAFTAR LAMPIRAN.pdf
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8. BAB 1.pdf
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9. BAB 2.pdf
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10. BAB 3.pdf
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11. BAB 4.pdf
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12. BAB 5.pdf
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13. DAFTAR PUSTAKA.pdf
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14. LAMPIRAN.pdf
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15. BERITA ACARA UNGGAH MANDIRI (1).pdf
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16. BUKTI HASIL SIMALIRITY.pdf
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Abstract

The development of digital technology has facilitated access to various forms of entertainment, including gambling, which is now Widely accessed by the productive age groUp. gambling poses not only financial threats but also serious social and psychological risks. Pamulang Barat Urban Village is one of the areas facing this challenge, particularly due to the lack of educational media addressing the negative impacts of gambling practices. This study aims to design and produce Public Service Announcements (PSAs) in audiovisual format as an effective Medium of social communication to raise public awareness abOut the dangers of gambling. The Production process—consisting of Pre-Production, Production, and Post-Production stages—resulted in three PSA videos titled “Klik Terakhir Asep”, “Putaran yang Salah”, and “Kemenangan Semu.” Each video Presents a different yet complementary narrative in delivering moral, social, and psychological messages.Distribution was carried Out through Youtube and the monitor screen at the Pamulang Barat Village Office to reach the public both and offline. Evaluation results show that the PSAs successfully built empathy, conveyed Preventive messages in an emotional manner, and encouraged constructive public discussion. This work is expected to serve as a strategic reference for educational efforts in combating the dangers of gambling both locally and nationally.

Item Type: Karya Tulis Ilmiah (KTI) (Undergraduate)
Uncontrolled Keywords: Iklan Layanan Masyarakat, Judi Online, Media Audiovisual, Komunikasi Sosial, Pamulang Barat
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HT Communities. Classes. Races
Divisions: Fakultas Humaniora dan Bisnis > Prodi Ilmu Komunikasi
Depositing User: Dhiva Nadiya Yulianti
Date Deposited: 31 Jul 2025 06:48
Last Modified: 31 Jul 2025 07:01
URI: http://eprints.upj.ac.id/id/eprint/11801

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