Pengaruh Harga, Promosi & Brand Image terhadap Loyalitas Pelanggan dengan Minat Beli sebagai Variabel Intervening pada Produk Sari Roti Wilayah 1 Jawa Barat

Marwan, Marwan (2023) Pengaruh Harga, Promosi & Brand Image terhadap Loyalitas Pelanggan dengan Minat Beli sebagai Variabel Intervening pada Produk Sari Roti Wilayah 1 Jawa Barat. Undergraduate thesis, Universitas Pembangunan Jaya.

[img] Text
1.PENDAHULUAN.pdf
Download (170kB)
[img] Text
2.ABSTRAK.pdf
Download (39kB)
[img] Text
3.ABSTRACT.pdf
Download (41kB)
[img] Text
4.DAFTAR ISI.pdf
Download (45kB)
[img] Text
5.DAFTAR GAMBAR.pdf
Download (38kB)
[img] Text
6.DAFTAR TABEL.pdf
Download (40kB)
[img] Text
7.DAFTAR LAMPIRAN.pdf
Download (38kB)
[img] Text
8. BAB I.pdf
Download (226kB)
[img] Text
9. BAB II.pdf
Download (254kB)
[img] Text
10. BAB III.pdf
Download (235kB)
[img] Text
11. BAB IV.pdf
Download (302kB)
[img] Text
12. BAB V.pdf
Download (21kB)
[img] Text
13. DAFTAR PUSTAKA.pdf
Download (87kB)
[img] Text
14. LAMPIRAN.pdf
Download (400kB)
[img] Text
15. BERITA ACARA UNGGAH MANDIRI KTI MARWAN_2019021298.pdf
Download (301kB)

Abstract

ABSTRACT This study aims to examine the effect of price, promotion and brand image on buying interest with customer loyalty as an intervening variable of Sari Roti products Region 1 West Java, the distribution area of Sari Roti products in region 1 West Java covering the Bandung, Sukabumi, Purwakarta and Cianjur areas with a sample of 140 consumers of Sari Roti products who make purchases in Region 1, there is a positive and significant influence between price on customer loyalty of Sari Roti products Region 1 West Java, there is a positive and significant influence between prices on buying interest in Sari Roti products Region 1 West Java, there is a positive and significant influence between promotions on customer loyalty of Sari Roti products Region 1 West Java, there is a positive and significant influence between promotions on buying interest in Sari Roti products Region 1 West Java, there is a positive and significant influence between brand image on customer loyalty of Sari Roti products Region 1 West Java, there is a positive and significant influence between brand image on buying interest in Sari Roti products Region 1 West Java, price has a positive and significant effect on customer loyalty through consumer buying interest in Sari Roti products Region 1 West Java, promotion has a positive and significant effect on customer loyalty through consumer buying interest in Sari products Roti Region 1 West Java, brand image has a positive and significant influence on customer loyalty through consumer buying interest in Sari Roti Region 1 West Java products.

Item Type: Karya Tulis Ilmiah (KTI) (Undergraduate)
Uncontrolled Keywords: Sari Roti, Harga, Promosi, Brand Image dan Loyalitas
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User: Marwan
Date Deposited: 31 Jan 2024 02:25
Last Modified: 31 Jan 2024 02:26
URI: http://eprints.upj.ac.id/id/eprint/7647

Actions (login required)

View Item View Item