Kegiatan Marketing Digital di Aplikasi Fello pada PT Jatelindo Perkasa Abadi

Ramiro, Axel (2023) Kegiatan Marketing Digital di Aplikasi Fello pada PT Jatelindo Perkasa Abadi. Undergraduate thesis, Universitas Pembangunan Jaya.

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Abstract.pdf
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Abstract

Launched on October 28, 2020, FELLO is one of the electronic currencies that became a payment method on the Jak Lingko app (Superapps) that can be used to make intermodal transportation ticket purchases in Jabodetabek such as MRT, LRT, TransJakarta, and has features – features at least digital money applications such as payments, interbank transactions, and others – other. FELLO is one of the few products owned by PT Jatelindo Perkasa Eternal. During his career, he worked in the marketing sub-division of Cpmmunications and focused on Digital Marketing specifically on social media such as Instagram. He was also responsible for content planning and documentation. The Marketing Division is one of the important divisions a company should own, because without the people who market the product, the public would not know about the product or the company. Therefore, it is important to have a division that is focused on marketing the product and the value of a company. During his professional career, he was greatly helped by several courses available at Jaya Development University, such as Public Speaking, Humas Media Production, Event Management, and Visual Audio Media.

Item Type: Karya Tulis Ilmiah (KTI) (Undergraduate)
Uncontrolled Keywords: Digital Marketing, Social Media, Content Planning, Content Making
Subjects: B Philosophy. Psychology. Religion > BV Practical Theology
Divisions: Fakultas Humaniora dan Bisnis > Prodi Ilmu Komunikasi
Depositing User: Axel Ramiro
Date Deposited: 02 Aug 2024 08:04
Last Modified: 02 Aug 2024 08:04
URI: http://eprints.upj.ac.id/id/eprint/9452

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