Pengaruh Electronic Service Quality, Customer Satisfaction, Customer Trust terhadap Repurchase Intention pada Platform E-Commerce Shopee Indonesia (Studi Kasus pada Konsumen Shopee di Tangerang Selatan

Nugroho, Asyila Shamara (2024) Pengaruh Electronic Service Quality, Customer Satisfaction, Customer Trust terhadap Repurchase Intention pada Platform E-Commerce Shopee Indonesia (Studi Kasus pada Konsumen Shopee di Tangerang Selatan. Undergraduate thesis, Universitas Pembangunan Jaya.

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Abstract

This study aims to determine the effect of electronic service quality, customer satisfaction, and customer trust on the repurchase intention of Shopee Indonesia's E-Commerce Platform. The research focuses on consumer repurchase intentions on Shopee in South Tangerang City. The study used an unknown population, which was taken through purposive sampling. The number of samples in this study was 114 respondents. This research data was obtained through questionnaires, analyzed using the Multiple Linear Regression Analysis method, and processed with IBM SPSS Statistics 27 Versions software. The result of this study indicates that customer satisfaction and customer trust variables have a significant effect on repurchase intention, while the electronic service quality does not influence repurchase intention.

Item Type:	Karya Tulis Ilmiah (KTI) (Undergraduate)
Uncontrolled Keywords:	Repurchase Intention, Customer Satisfaction, Customer Trust, E-Service Quality, Shopee, E-Commerce, Tangerang Selatan
Subjects:	A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HF Commerce H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races L Education > L Education (General)
Divisions:	Fakultas Humaniora dan Bisnis > Prodi Manajemen
Depositing User:	Asyila Shamara Nugroho
Date Deposited:	23 Jul 2024 08:51
Last Modified:	23 Jul 2024 08:52
URI:	http://eprints.upj.ac.id/id/eprint/9218

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